To boost Pepsi Max in New Zealand we started a job agency. One with jobs you’d pay to do. Let alone get paid $10,000 a day for. TV ads promoted the jobs we had listed and pointed consumers to our Max It Jobs website. There they could apply for numerous jobs. Codes from Pepsi bottles as well as references gathered from friends via Facebook Connect could increase their chances of getting a job. Each applicant would keep their personal application details and chances in their own job folder. Consumers could also apply via a mobile-site.
The results were astounding. 250,000+ visitors, 95,000+ job applications, 65,000+ Facebook references through status updates.
And a few very lucky Kiwis earned $10,000 having the day of their life.